Since online banners are directed to your landing page or recruiting site, it’s critical those sites be responsive to accomodate multiple devices.
#Drivers wanted ad campaign drivers
Know what type of lead you’re looking for and tailor your message for drivers using desktops smartphones, or tablets. Through online banners, you can target drivers based on region, state, route or address location. It allows you to post targeted ads that remind users why they should return to your website after they’ve left. It allows you to keep communicating with visitors - more specifically, potential drivers - who would have otherwise been lost to the endless depths of the Internet. It’s the process of reinforcing marketing impressions on those who visit and leave your company’s website. Remarketing is another fascinating Internet recruiting tool. Google AdWords, Bing Ads and Yahoo Advertising are all examples of PPC campaigns. Through a PPC campaign, you can guide your targeted audience to your trucking company’s site which ensures your voice is heard above the background noise flooding the Internet. Pay-per-click (PPC) is a directed advertising method that directs online traffic to your recruitment site. There are various ways to market your company online, but two forms that are highly effective are pay-per-click and remarketing. We’re seeing Internet recruiting evolving into a premier way to advertise on the web. Trend #2 – Internet recruiting is becoming more targeted and effective (such as pay-per-click, remarketing and online banners.).Your company 100% needs to have a strong digital presence as well, which leads us to our next point. But when we look at trends, print shouldn’t be your only form of recruitment. It’s still a good way to recruit drivers and drive phone calls and online traffic. Now don’t get us wrong, print isn’t completely dead. You can see print ad revenue beginning to flatten out experts suggest this will continue into 2014. Take a look at the below graph from State of the Media. Trend #1 – Response from traditional print media continues to decline.
#Drivers wanted ad campaign driver
From the Hightower Agency to you, here are a few key points when it comes to trends in driver recruiting: We evaluate those trends and extensively research where truck drivers are so your trucking company can be there, as well. But with the advent of digital media, such as Internet, smartphones and tablets, the way drivers digest information has drastically changed.Īs a recruitment advertising agency, we research the most powerful ways to recruit truck drivers and stay on top of advertising trends. Ads were placed in magazines and in radio and blasted out to a broad range of different consumers in an attempt to recruit drivers and raise brand awareness. Traditionally, print advertising was the primary route utilized to recruit truck drivers. For an impressive driver recruitment plan, your driver recruiting services should match these trends. If you’re wanting to hire more truck drivers, it’s important your trucking company is aware of current trends. Driver recruitment advertising is a different ball game than it was years ago.
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